Sunday, 16 November 2014

Research: Audiences.

An categorised audience helps an artist to know who to aim their music at. If the audience wasn't categorised, then the artist will not be able to predict whether their music will be successful of not. Audiences can be classified by their qualities or demographics(Gender, age, occupation, interests, etc). There are also different groups that people get placed into, based on what job they do.

A-Top management: bankers, lawyers, doctors, and other professionals.
B-Middle management: teachers, many "creatives" e.g. graphic designers, etc.
C1- Office supervisors, junior managers, nurses,specialist clerical staff, etc.
C2- Skilled workers, tradespersons(white collar).
D-Semi-skilled and unskilled manual workers(Blue collar).
E-Unemployed, students, pensioners, casual workers.

Advantages of categorising audiences:
-Makes it easier for artists to target the correct people.
-Keeps system organised and easy to select which people are suited to which type of music.

Disadvantages of categorising audiences:
-Limits artist's possible audience.
-Doesn't consider that everyone is different and has different qualities.
-Doesn't consider anomalies-everyone has different interests despite having the same job, so they won't all be interested in the same music.

The categorising of an audience can be successful in terms of allowing the artist to know who their audience is aimed at, but this can also limit the amount of people that listen to their music if they do not fit into the category that the music is aimed at. Although I believe that the categories make it easier to organise large audiences and groups of people, I do not believe that they are grouped in the best way. this is because they are not grouped in terms of interests, they are grouped in terms of jobs and success. This in fact has nothing to do with the tastes of each individual person.