Research: Dyer's Star Theory.

Stars in the music industry tend to have relatable values that are personal to them, they usually have a lovable personality, have several talents, they are experience within the field, they need to be exposed to the public eye and they need to have a good sense of style. Dyer said that star image is incoherent that is incomplete and "open". And that "The star must be simultaneously ordinary and extraordinary to the consumer". This means that they artist needs to be fairly mainstream and commercial while having some unique qualities to them, also. He also said "The star must be simultaneously present and absent for the consumer. This means that the artist must constantly be in and out of the public eye because the audience might get bored of an artist due to being in the public eye for a long time. To be a star, you need to have an equally decent relationship with the audience and the industry. The term "star" often gets confused with a performer. The term "star" refers to the set of meanings constructed around music performers in order to sell the performer to a loyal audience. Richard Dyer also believe that their should be a clear distinction between those who are simply known for performing pop music and those who are know for being pop stars. Pop performers are described as pop stars=promoted to this status by their management=synergy. A true pop star does have a lasting significance and has 'brand awareness' amongst a wider market over a period of time. Many people have views that back in the 80's-90's, the singers actually had talent and could sing, whereas now, they are just mediocre artists. They also believe that reality shows make the industry solely about money. The industry and audience: -Manufactured to make money. -Products of their record company. -they have long-lasting appeal. Ideology and culture: -Cultural attitudes and values. -Need to promote certain ideology. Character and personality: -Foundation of realism. -The idea of 'what people should be like' -The idea of hegemony. Stars should support this idea. Stars are a commodity of their industry. Beyoncé is a good example of this because she appears as the face of several products to influence people to buy them. This mean that she is no longer just an artist, she is now a product that the industry is trying to sell to the most mainstream audiences as possible in order to make more money.