Research: Goodwin's Theory.

Goodwin's Theory on music videos is broken down into eight sub categories of what most music videos contain of any genre. 1. Genre Characteristics. Music videos often reflect their genre through the use of specific conventions. For example, a R&B video would tend to include a lot of money or expensive things to show their wealth e.g. cars. 2.Relationship Between Lyrics and Visuals. A connection is shown through the visuals to the lyrics. Either being Illustrative; explaining the lyrics visually, amplifying; exaggerating of the lyrics liking to the video and contradicting; opposite to the lyrics. 3. Relationships between music and visuals. Visuals show a connection to the actual music. If the music is upbeat, then so are the visuals. If the music is monotone, then so are the visuals. 4. Star Motifs. Includes many close-up shots of artists, demanded by the record labels to make them popular and identifiable. 5. Notion of Looking. Particularly voyeuristic treatment of the female body- women that are seen as sexual objects. There are a huge amount of music videos that could fit into this section nowadays e.g. Rihanna. 6. Intertextual References. In many videos you will find there are often links to other films, TV programmes or other music videos. This is intertextual referencing. 7. Performance, Narrative or concept based. Performance- Focuses solidly on artist/band. Narrative- There is a storyline to the video. Concept- Using a single concept. Can be obscure or surreal. 8. Technical Elements The micro elements that make up the music video(Cinematography, Editing, Sound, Mise-En-Scene) An example of this would be Omarion's Icebox video. You can tell that it is a RnB video because there is a lot of dancing, and Omarion is wearing a shirt that shows a lot of skin, to show off his arm muscles. The lyrics and music have a relationship with the visuals as the beat is quite slow, and the dance moves and editing matches this. There are a lot of close ups of Omarion and Timbaland showing Star Motifs. In terms of notion of looking, there is an attractive girl in the video, and she is showing off her legs and cleavage which suggests that she is the "sexual object" of the video. This video doesn't use the idea of intertextual references. This video includes Concept, narrative and performance. This is because at the beginning of the video, when it shows the montage and internals of a body, we don't really know whats going on. Also, there is a narrative to the video(a confrontation with a girl) and we do see parts of the video where he is just singing. Another video, such as Antenna by Fuse ODG isn't really narrative or concept based even though there is dancing in there, but its mainly performance based as we always see him singing in the video. All music videos have one or more of all of these elements. The way these elements are used however, is how the audience can tell what kind of genre the music video is. This makes it easy for an audience to decide whether they will want to continue watching as they can instantly,within a few seconds, decide what the genre is.