Research: Media Institutes

There are four main media institutions that sign artists and produce and promote music(videos). EMI: This institution is mainly for a niche audience, meaning that a selected population would listen to the type of artists that are signed by them. They are one of the worlds leading companies and are a international institution. They own several smaller record companies such as Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, etc. It also has signed many really big artists such as:- -Katy Perry -Gorillaz -Snoop Dogg -Lilly Allen -The Beetles -Coldplay -Beastie Boys Sony Music Entertainment: This company is much more mainstream. They provide music labels for international stars in a range of genres such as Hip-hop, country, classical, gospel, pop and rock. They also own several small labels including Arista, Columbia, Epic, J records and Legacy. Some of the artist with this label are:- -Avril Lavigne -Chris Brown -Foo Fighters -Willow Smith -Brittany Spears -Beyoncé -Willow Smith -One Direction -Pitbull Universal Music Group: This institution is probably the most popular and will definitely be classified as the most mainstream out of them all. They discover and develops recording artist aswell as markets and promotes music in a wide array of formats and platforms. Artists that are signed by UMG include:- -Akon -Florence and the Machine -Mary .J. Blidge -Busta Rhymes -Nicki Minaj -Justin Bieber -Adele -Cheryl Cole The final company is Warner Music Group. These are still mainstream but they aren't as popular as some of the other companies. It is an international institution, however. The spin off mini labels of this institution are Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc,Sire, Warner Bros. They also help artists to achieve long term creative and financial success by providing the highest possible quality music. Artists under this institution include:- -Paramore -James Blunt -T.I. -Kid Rock -Plan B -B.O.B -Estelle -Bruno Mars.