Planning: Initial Ideas.

Each person in our group had come up with an indvidual idea. This was then shared within the group, and together we decided on a final idea out of the three.

Darhyl Matias
Artist: Mack Wilds Song: Remember The Time
Video Structure: Performance and Narrative Based
Video Content: I will have a person in their room thinking about things back in his past with some when he is thinking of the memories for example: having coffee, playing in the arcade, watching TV, playing PS3 etc. With this it will flick from the person performing and the memories, and then some of the memories will be linked with the lyrics.
Advantages: -Simple to film as the lyrics give some ideas I would use in the video - It's quite a slow song but yet has some tempo as well, which could be great to film and edit as we can do a lot in the editing with it.
Disadvantages: -Might be heard to lip sync -Trying to have good actors to play in the video
Genre: R&B
Characters: Male (performer) & female (actor)
MES: -Location: Coffee shops, home, shopping, spending time together -Costume: Casual, high fashion, lazy etc.

Chloe Boylan
Song: They Don't Need To Understand
Artist: Andy Biersack Genre: Alternative/Soft Rock
Narrative: One single person performing the song walking outside at night (Camden maybe?) while in other parts they perform in front of a black wall and videos of them growing on will be played. Also scenes of them being rejected from music labels and concert venues will be included. Then at the end, it will show them performing on stage to show the progress and that they didn't give up and didn't listen to people who put them down. This is relevant to this genre because the music videos normally have a meaning and they will relate to the lyrics.
Characters: One main character (other people may need to be used in order to play the younger versions of this character).
Iconography: Guitars, microphones and microphone stands.
Costume: Casual clothing, perhaps dark in colour to represent how hard their life has been.
Lighting: Low key. This will represent the night theme. I have chosen this because the night tend to be when people go for a walk and think about things. In this case, the character is reminiscing on the hard times in their life but being grateful because of what they achieved.
Location: Street at night and a dark room where videos can be projected.
Editing: The editing will be quite slow paced in order for the audience to capture the emotional feel of the song, visuals and lyrics.

Sean Mutiso
Artist: PARTYNEXTDOOR
Song: Recognize ft. Drake
Genre: PR&B (alternative R&B)
Narrative: The narrative will display the London night life featuring a group of friends who enjoy partying, drinking, smoking and listening to great music. The entire video will be filmed in low-key lighting to connote the mysteriousness of the night. The video will highlight the thrills London has to offer to those who are ready for it.
Narrative Structure: The structure I would like my music video to follow is Todorov’s. His theory includes a (start, middle and end) which is ideal for the video I am willing to create. Characters: The characters that will feature in this video will be a 3 guys and 3 girls initially. However, more characters will be included as the video progresses.
MES: -Location: A house which is where the party will situate. -Iconography: Bottles of alcohol etc. -Costume, Hair & Make Up: Characters have a free choice to wear what they like. The ideal clothes for this will be “party-outgoing attire” for both the guys and girls. -Lighting: The lighting will be low-key throughout. This is because it will be needed for the style of the video I will be shooting. The tempo of the song would correspond best with a night time video and not a day time. -Editing: I will include a range of editing types throughout the video such as: Slow paced editing, fade to black, straight cuts, jump cuts and many more. This will help to make the video very surreal and effective, drawing in the audience intended for.