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Tuesday, 30 September 2014
Research: History of Music Videos.
1966-1968
The Monkees was a TV show. each episode included a specially made film segment that was created to accompany their songs that was used in their TV series.
1966: The Birth of Top of the Pops.
The importance of TOTP to promote a single meant that artists had to creat competitive videos to compete for air time as TOTP has a limitation on the number of videos it showed as it was mainly performance based.
1967:
Videos used techniques borrowed from film, such as film effects, dramatic lighting, camera angles and rhythmic editing.
Modern Era of Music Videos.
1975: 'Bohemian Rhapsody'- Queen. The Modern Video.
Created to replace a live performance on TV.
The Beatles had created videos, however Queen were the first to create a video specifically for that song to be played on TV.
Bohemian Rhapsody was the first made on video format.
Therefore, the "first music video" would be accurate, as long as it isn't confused with "first promo film".
1970-1980: Songs and Moving Images.
The key development of the modern music video was video recording with editing processes.
High quality videotape recorder and portable video cameras enabled many pop aacts to produce promotional videos quickly and cheaply, rather than using film which was expensive.
1981: MTV Launch and Development of Music Videos.
The first video to be aired is Buggles 'Video Killed the Radio Star'.
In the early to mid 1980's, artists started to use more sophisticated effects in their videos and added a storyline or plot to the music.
1984: MJ-Thriller. Concept of Short Film.
A short film is a music video that has a beginning, middle and end. Jackson's Thriller took the music video format to another level.
Top of The Pops begun to censor video content. Some artists would even produce video with the intentions for it to be banned. The reason for this would be that there would be a lot of people taking about it, therefore helping them to gain more popularity and the likelihood for more people to want to listen to the song would increase.
1980s: MTV Success.
More and more videos would get played on MTV and the channel became more popular.
Madonna became very popular at this time as he had very high sex appeal so a lot of people were interested in her videos.
This time was also know as the "Golden Era".
From this timeline it is clear that many artists now rely upon the uptake of music videos. But in honesty, I believe that it is taking away the attention of some of the music and focusing on what the artist looks like of how good of an actor/actress they are. No one really focuses on the music and the lyrics solely anymore. This is why I think that even though music videos are helpful in a sense that they allow the audience to have an interaction with the audience, they aren't really good in terms of allowing the audience to only care about the music itself.
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Chloe, some important key dates highlighted in the music video history. Clear that over the last 7 decades you know some of the key events that occurred. Some personal opinion provided also on how you believe that music videos re now taking stance over the music itself.
ReplyDeleteTo improve;
-Intro: how have modern day music videos changed from traditional music videos? Think about audience appeal, what videos can now be used for, impact they can have etc.
-AFTER YOUR TIMELINE: How have music video changed over time? Answer, use some examples discuss audience, genre, purpose, technology and ‘a voice’.
-Conclusion: why is it important to know about the history and what ideas have you gathered?
-also, think about your layout. Work is very text heavy, images and spaces in your work will allow for easier reading.